Chief Commertial Officer & Co-CEO
Rod Strata brings more than 30 plus years of global supply chain
execution, and executive leadership to greenscreens.ai. His career started with hands on experience in freight operations at Roadway Express, including P&L responsibility as a leader overseeing a network of 25 freight terminal operations & sales at Yellow Freight System.
In the transportation management technology sector, he has worked with 3PL's, shippers, and trucking companies, creating explosive growth at i2 technologies, RedPrairie, (Both now Blue Yonder). He was instrumental for shaping and growing SAP's supply chain execution solutions both globally in North America and served as the COO and Executive Vice President at TMW ( Now Trimble Transportation).
His experience also includes M&A, where his contributions helped lead the sale of Weseley Software to RedPrairie, and at TWW focused on tuck in acquisitions.
Rod's passion is customer first by delivering value, teamwork, and
providing "edge" solutions to enable digital and disruptive transformation customers, partners, and the ecosystem.
Rod is active helping kids and young adults through his contributions and serving as a board member at local YMCA He also has given his time to help build homes globally for Habitat for Humanity.
Rod received a Bachelor of Arts Degree from Michigan State University, where he was a football team captain including all conference and all-American honors.